Communications Strategy
Messaging, campaigns, public notices, newsletters, reports, community publications, and grant or RFP writing support.
Indigenous media · design systems · creative tech
Clarity for Indigenous stories, programs, and media.
Wooshdu Heen Studio is a Northern Indigenous media lab working across communications strategy, digital design, media production, and AI-assisted workflows — built so community work reaches the people it’s intended for.
Whitney Horne
Founder & Creative Director
Studio reel · 60 seconds
The rare part is the combination: Indigenous governance and community experience, media production, design systems, and creative technology — in one Northern studio.
Indigenous media
Communications strategy
Creative technology
Narrative sovereignty
Northern digital infrastructure
Services
Five ways I help Indigenous organizations, community programs, and media projects turn scattered work into clear, usable public-facing materials.
Digital Design
Posters, job boards, event graphics, social content, presentations, templates, and visual systems that hold together across channels.
Web + UX Support
Landing pages, website structure, WordPress updates, content organization, UX/UI concepts, and platform planning.
Media Production
Pitch materials, story research, treatments, production planning, visual concepts, and media development support.
Creative Tech + AI Workflows
AI-assisted design and content workflows, prototypes, automation, and emerging-media strategy — tools in service of the work, never a replacement for craft.
Also available
Community engagement materials
Brand & design systems
Facilitation / workshop decks
Content audits
Two ways to work together
Hire me into your team, or commission the studio for a defined project. Both remote + onsite services available.
Embed me in your team
Remote role or ongoing contract
For organizations that need senior communications, media, design, or digital capacity inside the team.
Typically 3–6 month contracts
Commission the studio
Defined project or deliverable
For organizations with a specific thing to build, ship, or systematize.
Fixed-scope, 2–8 weeks
How I work
Calm, strategic, future-facing. The work should be beautiful — and usable on Monday morning.
01 — Order
Organize the chaos first
Before anything is designed, the message, audience, and structure get clear. Good design is mostly good decisions made early.
02 — Care
Culture is the starting point
Indigenous, northern, and community context is built in from the start — not added at the end. Your story stays yours.
03 — Use
Built to be handed off
Systems, templates, and files you can run yourself — so the work keeps working long after the contract closes.
About
Héen Táak Tináa · Underwater Copper
Wooshdu Heen Studio is founded and led by Whitney Horne — an Inland Tlingit–Irish designer and creative director working in the North.
She works in Northwest Coast design, weaving, beadwork, and storytelling, and carries that same eye for structure and detail into digital work. Through Wooshdu Heen Studio and NativeTube, she is building practical media and technology tools that support Indigenous narrative sovereignty, cultural continuity, and community-led digital infrastructure.
Northwest Coast designWeavingBeadworkStorytellingCultural research
Governance & communityDesign systems
Let’s work together