For contracting officers
Capability statement.
Category fit, eligibility and contracting route. Current as of August 2026.
Company snapshot
- Operating name
- Wooshdu Heen Studio
- Legal name
- ADD: registered legal name
- Structure
- ADD: sole proprietorship / corporation
- Principal
- Whitney Horne, Founder + Creative Director
- Location
- Teslin, Yukon — traditional territory of the Teslin Tlingit Council
- Address
- ADD: mailing address
- Telephone
- +1 (867) 689-8814
- Business Number
- ADD: 9-digit BN from your GST account
- Procurement Business Number
- ADD: PBN — needed for bids not run through SAP Ariba
- GST/HST
- ADD: GST number
- CanadaBuys / SAP Ariba
- ADD: registered? supplier ID
- Established
- ADD: year
Indigenous procurement standing
- Ownership
- Indigenous owned and controlled. Principal is Inland Tlingit–Irish.
- Indigenous Business Directory
- Registration in progress. ADD: add the registration number once issued
- Yukon FN Business Registry
- ADD: listed / in progress / not yet
- PSIB set-asides
- Eligible for consideration where certified as an Indigenous business under PSIB. ADD: confirm once IBD registration is done
- 5% target
- Contracts here are positioned to count toward a department's mandatory minimum 5% Indigenous procurement target.
- Security clearance
- ADD: none / Reliability / Secret — and whether in progress
- Insurance
- ADD: CGL and E&O coverage and limits, if held
- Languages
- English. French translation coordinated. Indigenous-language content handled with community language authorities.
Core competencies
- Communications + Strategy — communication strategy, public information campaigns, community engagement materials, annual reports, newsletters, editorial content, writing + editing, research + content development, grant + proposal development, social media content
- Graphic Design + Publications — annual reports, publication design, community guides, brochures, posters, presentations, infographics, social media graphics, templates, advertising, print production, accessible documents
- Brand + Campaigns — brand identity, visual systems, campaign design, marketing materials, launch materials, creative direction, social media campaigns, brand templates
- Media Production — video production, documentary, interviews, photography, product photography, short-form video, editing, motion graphics, creative development, northern field production
- Web + UX — website design, landing pages, information architecture, ux/ui, wordpress, content systems, digital platforms, interactive prototypes, accessibility-minded design
- Digital Signage + Experiences — digital signage systems, community information displays, exhibit media, interactive displays, environmental graphics, visitor experiences, screen content systems
- Creative Technology — ai-assisted production workflows, automation, rapid prototyping, generative media, interactive media, emerging technology, digital platform strategy, workflow design, technology research + experimentation
- Public Art + Cultural Projects — public art, site-specific installations, cultural interpretation, exhibition development, museum projects, creative research, concept development, curation, collaboration
Classification codes
Most of this work is filed under broad catch-all objects. Search by keyword as well as code.
- NAICS
- 541430 Graphic design · 541810 Advertising · 541820 Public relations · 512110 Video production · 541921 Photographic · 541511 Computer programming · 541930 Translation
- GSIN
- T005A Graphic Design Services · T014A Publications · T0 Communication, Photographic, Mapping, Printing and Publication Services · R019F Consulting · R006AH Technical Writing
- UNSPSC
- 82000000 · 82140000 · 82141501 · 82141502 · 82141504 · 82141505 · 82100000 · 82151509 · 81112214
- Economic object
- Communications professional services not elsewhere specified · Other business services n.e.s. · Audio-visual services · Publishing services · Public relations services
Differentiators
- Indigenous owned and led. Ownership, creative direction and community relationships are the same person.
- Physically in the North. No crew travel line, no weather-contingency risk on Yukon files.
- Five capability areas, one contract. One accountable lead instead of four sequenced procurements.
- Senior-led throughout. The person who scopes the work directs it. No post-award handoff.
- Accessibility built in. Tagged PDFs, WCAG 2.1 AA and captioning are scope, not change orders.
- Cultural risk handled up front. Consent, protocol and community review planned at scoping.
- Firm pricing, fast. Statement of Work in, firm price back in two business days.
Contract vehicles
- Graphic Design NMSO
- GSIN T005A. Call-ups to $25,000. ADD: qualified offeror? applying?
- ProServices
- Professional services below the CKFTA threshold. Departments may direct a contract to a pre-qualified supplier below $40,000. Quarterly refresh, needs SAP Ariba. ADD: holder?
- Audio-Visual RFSA
- PSPC supply arrangement for video production, recurring refresh. ADD: holder?
- TSPS
- Communications Consultant category, at or above CKFTA threshold. ADD: holder?
- Yukon standing offers
- Territorial rosters and standing offer agreements. ADD: holder?
- Invitational / directed
- Available now, no vehicle needed, for requirements below the applicable trade agreement thresholds — most work in the $5K–$100K band.
- Subcontract / JV
- Available to primes needing Indigenous participation or Northern delivery capacity.
Past performance
Three case studies are set out on the work page.
ADD: add client names, value bands, periods and measured results to those, plus a named reference contact for each
Federal evaluations usually ask for reference projects from the last three to five years, for external clients, matched to the stream bid.